Switch Media's Letterpool project has scooped a Gold for Best Use of Typography in the prestigious Roses Advertising Awards in Manchester on Thursday night (6 May).
The Switch Media team celebrated the award in a glitzy ceremony in the city's Ramada hotel, alongside nationwide industry creatives and clients.
Letterpool celebrates the best of Liverpool's typography, exploring the city's history and culture through its signs, branding, language and graffitti. The book is the culmination of a community art project, inviting photographers to submit their favourite images; 145 winners were chosen from the thousands of entries.
Aaron Bimpson, Switch Media's commercial director, said: 'the Roses Advertising Awards showcase innovation and creativity, and are highly prestigious. Letterpool is a beautiful book that really captures Liverpool's creative language - we're really proud of both the project and the response to it. The result was overwhelming, and is a reflection of Liverpool's pride in its art, culture and heritage.'
The Roses gong is the second national award for Letterpool in November it won a Gold Fresh Award for Best Use of Typography.
Switch Media is building on the success of the project with the imminent launch of Letterpool London. Bimpson says: 'Letterpool really captured the imagination and we're hoping for as positive a reception from London's thriving creative scene as we got in Liverpool. Now it has a proven track-record, we're already speaking with some interesting London-based partners about coming on board. The first book caught the attention of Taschen's Editor in Chief Julius Wiedemann, and we've just confirmed a contribution from typography and branding heavyweight Miles Newlyn for the London edition.'
The Roses Awards are organised by industry magazine the Drum, and this years' judging panel was chaired by BMBs Trevor Beattie; famed for creating the FCUK brand for French Connection and Wonderbra's 'Hello Boys' campaign.
Notes to editors:
Switch Media is a digital, creative and technical agency and is one of the North's "fastest growing technology companies" (ranked by Deloitte 2007 and 2008). Established in 2002, the company has produced work for clients including Samsung' BANK, Wella and Wagamama, and in March became an approved new media supplier to the BBC. Letterpool is published by Switch Media Press, ISBN 978-0-9563955-0-4 in hardback; 204 pages. It is available from most bookshops across Liverpool including Waterstones, News from Nowhere, Utility, TATE Liverpool and FACT for £14.99, or online at www.letterpool.com
For more information or for a press-copy of the book, please contact: Aaron Bimpson aaron.bimpson@switchcreative.co.uk 07890 411294
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LIVERPOOL's award winning creative agency Switch Media has been approved as a BBC supplier.
Switch Media's Letterpool project has scooped a Gold for Best Use of Typography in the prestigious Roses Advertising Awards in Manchester on Thursday night (6 May).
Weve all heard the arguments for and against online shopping versus the real thing. Many consumers lack the time to spend walking round shops.
Letterpool book launchLetterpool London is looking for your photos names, signage, signals and street art of London Letterpool is an award-winning community art project produced by Switch Media, In summer 2008.
